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Grow Client Courses → C. Setting Direction → 3. Core Ideology

Core Ideology 1: Your reason for being (Your Why) (CI100)


Description

This unit has an introduction and then four different sections to work through. Each section contains a video and questions to answer in your guided workbook. It should take you approximately 1 hour and 15 minutes to complete.

Content
  • Introduction
  • Defining your company's reason for being or Why
  • Recap
  • Simon Sinek - Start with Why TED Talk
  • Recap
  • The Sorbet story
  • Recap
  • The Right Customers - A Pampers Story
  • Recap
  • Purpose over Product - National Geographic Story
  • Recap and Conclusion
Completion rules
  • All units must be completed
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